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ZESPRI


SUN UP

THE CHALLENGE

Zespri wanted to bring to life the nutritious benefits of their SunGold Kiwifruit as the perfect snack to start the day with. Our task was to boost brand awareness amongst Sydneysiders and to align Zespri with feelings of high achievement, fun and fitness.

WHAT WE DID

Working in partnership with The Secret Little Agency, we delivered the ‘Zespri Sun-Up’, a large-scale fitness event in Sydney’s Darling Harbour. Inspired by Zespri’s ‘Camp SunGold’ festival in Singapore and Malaysia, the free event featured YouTube fitness guru Cassey Ho, and celebrated all things health and wellbeing. Cassey Ho’s one-of-a-kind POP Pilates Workout got the crowd moving, while knowledgeable brand ambassadors invited consumers to try Zespri’s tasty pre and post-workout treats for themselves. A jam-packed schedule of music performances, photo ops, sampling, health & wellbeing activities and free giveaways ensured it was a day to remember. 

4.5M

pre-event media mentions

924K

post-event social impressions

40%

attendees purchased
Zespri SunGold post-event

ZESPRI


SUN UP