Mornings can be tough. Sometimes we all need a little inspiration to get moving. When Zespri wanted to give the people of Sydney just that, we got on board.
Zespri wanted to bring to life the nutritious benefits of their SunGold Kiwifruit as the perfect snack to start the day with. Our task was to boost brand awareness amongst Sydneysiders and to align Zespri with feelings of high achievement, fun and fitness.
Working in partnership with The Secret Little Agency, we delivered the ‘Zespri Sun-Up’, a large-scale fitness event in Sydney’s Darling Harbour. Inspired by Zespri’s ‘Camp SunGold’ festival in Singapore and Malaysia, the free event featured YouTube fitness guru Cassey Ho, and celebrated all things health and wellbeing. Cassey Ho’s one-of-a-kind POP Pilates Workout got the crowd moving, while knowledgeable brand ambassadors invited consumers to try Zespri’s tasty pre and post-workout treats for themselves. A jam-packed schedule of music performances, photo ops, sampling, health & wellbeing activities and free giveaways ensured it was a day to remember.
Pop-up events offer a powerful platform to engage your target audience and create buzz. Promoted with OOH, broadcast and social activity both before and after, this event generated huge results.
