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Yorkshire Tea #teaonthetrain

Celebrate a proper brew in style

Yorkshire Tea has long been an unmistakably British brand with a quirky style. Just right for a rather mad-cap English tea party.

Brand challenges

Fun is at the heart of Yorkshire Tea’s brand personality. Our challenge was to create an imaginative brand celebration and immerse key influencers in the fantastic world of Yorkshire Tea.

What we did

To mark the launch of Yorkshire Tea’s new TV ads and cricket sponsorship, we invited 200 journalists, bloggers and fans to a travelling tea party aboard The Orient Express. On a four-hour jaunt through the English countryside, we entertained guests with the Yorkshire Tea marching band, sumptuous tea-cakes, tea-cocktails and tea talks. With fans including 1D’s Louis Tomlinson and cricketer Michael Vaughan on board, this was tea-time at its very best.

Results

160K

YouTube views

75%

share of online tea chatter

200+

key influencer attendees

Experiential is a great way to bring out a brand’s personality – especially when it’s as quirky as Yorkshire Tea’s. This was a campaign built around pure brand love, sparking adoration on social media, and even deeper attachments amongst brand fans. Find out why influencer events are a great way to build buzz around your brand.

Get in touch: +44 (0)20 3371 3337

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