Yorkshire Tea has long been an unmistakably British brand with a quirky style. Just right for a rather mad-cap English tea party.
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This was our first major piece of experiential activity and it really captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.
Simon Eyles, Marketing Director, Yorkshire Tea
Fun is at the heart of Yorkshire Tea’s brand personality. Our challenge was to create an imaginative brand celebration and immerse key influencers in the fantastic world of Yorkshire Tea.
What we did
To mark the launch of Yorkshire Tea’s new TV ads and cricket sponsorship, we invited 200 journalists, bloggers and fans to a travelling tea party aboard The Orient Express.
How we did it
On a four-hour jaunt through the English countryside, we entertained guests with the Yorkshire Tea marching band, sumptuous tea-cakes, tea-cocktails and tea talks. With fans including 1D’s Louis Tomlinson and cricketer Michael Vaughan on board, this was tea-time at its very best.
share of online tea chatter
key influencer attendees
Experiential is a great way to bring out a brand’s personality – especially when it’s as quirky as Yorkshire Tea’s. This was a campaign built around pure brand love, sparking adoration on social media, and even deeper attachments amongst brand fans. Find out why influencer events are a great way to build buzz around your brand.