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Yorkshire Tea #teaonthetrain

Celebrate a proper brew in style

Yorkshire Tea has long been an unmistakably British brand with a quirky style. Just right for a rather mad-cap English tea party.

This was our first major piece of experiential activity and it really captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.

Simon Eyles, Marketing Director, Yorkshire Tea

Brand challenges

Fun is at the heart of Yorkshire Tea’s brand personality. Our challenge was to create an imaginative brand celebration and immerse key influencers in the fantastic world of Yorkshire Tea.

What we did

To mark the launch of Yorkshire Tea’s new TV ads and cricket sponsorship, we invited 200 journalists, bloggers and fans to a travelling tea party aboard The Orient Express.

How we did it

On a four-hour jaunt through the English countryside, we entertained guests with the Yorkshire Tea marching band, sumptuous tea-cakes, tea-cocktails and tea talks. With fans including 1D’s Louis Tomlinson and cricketer Michael Vaughan on board, this was tea-time at its very best.

Results

160K

YouTube views

75%

share of online tea chatter

200+

key influencer attendees

Experiential is a great way to bring out a brand’s personality – especially when it’s as quirky as Yorkshire Tea’s. This was a campaign built around pure brand love, sparking adoration on social media, and even deeper attachments amongst brand fans. Find out why influencer events are a great way to build buzz around your brand.

Services

Experiential, immersive technologies, digital & social

Get in-depth results from our Boursin Sensorium campaign

Dig deeper into the detail of our Boursin Sensorium work by requesting access to our results-focused evidence case study. Due to the confidential nature of this report, access is restricted.

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