Yorkshire Tea
A tea party with express benefits
A rolling, retro-themed tea party across the English countryside on this famous moving piece of locomotive history.
The challenge: Yorkshire Tea is a proudly British company with a storied heritage – but their character is anything but traditional. Their brand personality is fun, quirky, and with a slight flavour of the madcap in true Mad Hatter style. Their challenge to the Because team: create an imaginative, unforgettable event that celebrates their identity and product, and which introduces key influencers and media to their fantastic world of unmistakable brews, charismatic conversations, and unique tea experiences.
Yorkshire Tea
A tea party with express benefits
A rolling, retro-themed tea party across the English countryside on this famous moving piece of locomotive history.
The challenge: Yorkshire Tea is a proudly British company with a storied heritage – but their character is anything but traditional. Their brand personality is fun, quirky, and with a slight flavour of the madcap in true Mad Hatter style. Their challenge to the Because team: create an imaginative, unforgettable event that celebrates their identity and product, and which introduces key influencers and media to their fantastic world of unmistakable brews, charismatic conversations, and unique tea experiences.