[yellow tail] is a distinctive Australian wine brand, devoted to adding colour to people’s lives. So we brought the brand to life with novel non-traditional wine tasting events.
[yellow tail] needed to find a creative and innovative way to raise awareness of their brand and get consumers engaged with their products.
What we did
Working with emerging Australian illustrator Edwina Buckley, we created an integrated Discover your Colour campaign. We used bespoke personality quizzes to help people link the coloured labels of each wine to individual product trials.
word of mouth reach
conversion to purchase
Great live experiences count for little if consumers can’t remember the brand in-store, and reasons to buy. This experience closed the colour memory loop. Find out more about amplifying your campaign through the power of digial and social media.