[yellow tail] 

DISCOVER YOUR COLOUR

THE CHALLENGE

[yellow tail] needed to find a creative and innovative way to raise awareness of their brand and get consumers engaged with their products.

WHAT WE DID

Working with emerging Australian illustrator Edwina Buckley, we created an integrated Discover Your Colour event. We used bespoke personality quizzes to help people link the coloured labels of each wine to individual product trials.