WWF


Virtual Reality Tiger Experience

THE CHALLENGE

The tiger is the largest and most iconic of all the big cats. But threats like poaching and habitat destruction means that tigers are now one of the world’s most endangered animals. WWF-UK looked to deliver this hard-hitting message in a bid to secure vital support for its work.

WHAT WE DID

We combined Virtual Reality (VR) with CGI 360˚ film-making to create a powerful experience that allowed participants to come face-to-face with tigers in the wild. WWF-UK’s celebrity ambassador Will Young publicly endorsed the campaign, which ran for several days at Westfield shopping centres. You can see the VR film and read more on WWF-UK’s site.

5K

VR engagements

12K

participant photos taken

21%

more sign-ups compared to traditional fundraising
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Dulux


The Color Run