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WWF-UK Virtual Reality Tiger Experience

A roaring success for conservation charity

Tigers need our help. When WWF-UK searched to find a memorable and emotive way to raise awareness of the threats these impressive animals face in the wild, we had the answer.  

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The Tiger Experience not only raises awareness of the tireless efforts of incredible rangers, but also inspires the nation to help us protect the tiger for generations to come.
Kerry Blackstock, Director of Public Fundraising, WWF-UK
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The tiger is the largest and most iconic of all the big cats. But threats like poaching and habitat destruction means that tigers are now one of the world’s most endangered animals. WWF-UK looked to deliver this hard-hitting message in a bid to secure vital support for its work.

We combined Virtual Reality (VR) with CGI 360˚ film-making to create a powerful experience that allowed participants to come face-to-face with tigers in the wild. WWF-UK’s celebrity ambassador Will Young publicly endorsed the campaign, which ran for several days at Westfield shopping centres. You can see the VR film and read more on WWF-UK’s site.

Our immersive campaign put participants in the shoes of a ranger, walking through an exotic forest where tigers roam. Knowledgeable brand ambassadors talked visitors through the experience and answered questions to help build understanding and inspire members of the public to take out a tiger adoption or join WWF.

5K
VR engagements
12K
participant photos taken
21%
more sign-ups than targeted

Immersive technologies allow brands to create completely unique stories and environments and offer something new to audiences. Download our eBook for techniques and trends to help you benefit from the experience economy.

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Get in-depth results from our Boursin Sensorium campaign

Dig deeper into the detail and results of our Boursin Sensorium campaign by downloading our evidence case study. Due to the confidential nature of these reports, access is restricted.

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