Virtual Reality Tiger Experience
The tiger is the largest and most iconic of all the big cats. But threats like poaching and habitat destruction means that tigers are now one of the world’s most endangered animals. WWF-UK looked to deliver this hard-hitting message in a bid to secure vital support for its work.
WHAT WE DID
We combined Virtual Reality (VR) with CGI 360˚ film-making to create a powerful experience that allowed participants to come face-to-face with tigers in the wild. WWF-UK’s celebrity ambassador Will Young publicly endorsed the campaign, which ran for several days at Westfield shopping centres. You can see the VR film and read more on WWF-UK’s site.