Woolworths

The challenge

Woolworths wanted to leverage its sponsorship of the Australian Open Tennis Championships to encourage families and children alike to make healthier food choices and enjoy affordable produce available over the summer period in their supermarkets.

The idea

The Summer Sensorium was a one-of-a-kind brand experience that would appeal to all five senses.

THE SOLUTION

We served up an immersive multi-sensory food experience showcasing the smells and sights of locally sourced Australian produce. The Sensorium took place at the Grand Slam Oval while simultaneously

screening live matches from the Australian Open at Melbourne Park.

MAKING IT EXTRAORDINARY

Attendees enjoyed three summer-inspired dishes taken directly from Woolworths’ FRESH Magazine expertly paired with fresh juices. An immersive tasting experience inside the dome offered a 360° projection narrated by the Australian actor, Roy Billing. Sensory experiences included stirring zingy dressing and inhaling fragrant smoke. The Sensorium was featured on the Channel 7 Sunrise Show, supported by Australian tennis professional and brand ambassador Daria Gavrilova.

Because are experience makers, brand activators and content creators. For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions. Contact us to see how we can help you.

SUMMER SENSORIUM

The challenge

The idea

THE SOLUTION

MAKING IT EXTRAORDINARY

Experiential marketing
Sampling

Because are experience makers, brand activators and content creators.
For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions.

WOOLWORTHS

SUMMER SENSORIUM

The challenge

The idea

THE SOLUTION

MAKING IT EXTRAORDINARY

Experiential marketingSampling

Because are experience makers, brand activators and content creators. For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions.

Experiential marketing
Sampling

Because are experience makers, brand activators and content creators.
For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions.