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WOOLWORTH


FRESH FOOD SHOWCASE

THE CHALLENGE

As headline sponsor of the Sydney Royal Easter Show, Woolworths wanted to reinforce its position as Australia’s Fresh Food People, bringing to life the localness of their produce.

WHAT WE DID

To reinforce supermarket chain Woolworths as 'The Fresh Food People’, we created a 438 sq m multi-sensory food market experience at three top outdoor shows.

900K

samples

12%

conversion

2yr

winner of Gold Exhibitor Award

WOOLWORTH


FRESH FOOD SHOWCASE