For food lovers, there’s nothing quite like a trip to a local fresh food market. Especially one with activities for kids, tasty treats and cooking masterclasses with Jamie Oliver.
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The Woolworths Fresh Food Showcase inspired customers, enticed them to sample fresh products and produce and educated them about how to recreate fresh and healthy recipes at home.
Gareth Brock, Client Development Director, BEcause
As headline sponsor of the Sydney Royal Easter Show, Woolworths wanted to reinforce its position as Australia’s Fresh Food People, bringing to life the localness of their produce.
What we did
To reinforce supermarket chain Woolworths as 'The Fresh Food People’, we created a 438 sq m multi-sensory food market experience at three top outdoor shows.
How we did it
Six characterful market stalls offered samples of key fresh food ranges. Meet the Growers sessions reinforced the ‘paddock to plate’ story. And creative cooking sessions for kids, hosted by Jamie Oliver, kept all the family entertained.