Woolworths

Fresh Food Showcase

A multi-sensory food market experience at three top outdoor shows.

The challenge: As headline sponsor of the Sydney Royal Easter Show, Woolworths wanted to reinforce its position as Australia’s Fresh Food People, bringing to life the localness of their produce.

Results:
900K samples
12% conversion
2YR winner of gold exhibitor award

What we did: To reinforce supermarket chain Woolworths as ‘The Fresh Food People’, we created a 438 sq m multi-sensory food market experience at three top outdoor shows.

Experiential marketing

Woolworths

Fresh Food Showcase

A multi-sensory food market experience at three top outdoor shows.

The challenge: As headline sponsor of the Sydney Royal Easter Show, Woolworths wanted to reinforce its position as Australia’s Fresh Food People, bringing to life the localness of their produce.

Results:
900K samples
12% conversion
2YR winner of gold exhibitor award

What we did: To reinforce supermarket chain Woolworths as ‘The Fresh Food People’, we created a 438 sq m multi-sensory food market experience at three top outdoor shows.

Experiential marketing