Westpac
Banking benefits awareness campaign
A roadshow focused around a simple idea: the water cooler as a central conversation piece.
The challenge: Westpac needed to find a way to make its staff, partners and their family members feel empowered and confident to both bank with and recommend the group to others, overcoming the challenge that many employees and contractors were unaware of the benefits available to them, so could not act as true brand advocates.
Results:
148% increase in nominations for family members to benefit, driving advocacy.
95% of employees and followers reached by campaign Yammer posts alone.
346% increase in banking benefits page visitations.
Westpac
Banking benefits awareness campaign
A roadshow focused around a simple idea: the water cooler as a central conversation piece.
The challenge: Westpac needed to find a way to make its staff, partners and their family members feel empowered and confident to both bank with and recommend the group to others, overcoming the challenge that many employees and contractors were unaware of the benefits available to them, so could not act as true brand advocates.
Results:
148% increase in nominations for family members to benefit, driving advocacy.
95% of employees and followers reached by campaign Yammer posts alone.
346% increase in banking benefits page visitations.