Weber
A social media makeover
Making Weber’s social media strategy sizzle with a data-driven campaign strategy.
Synonymous with summer and social gatherings, Weber is a brand that needs no introduction. But as the world went into lockdown, we were asked to help show its UK and HubWest social audience that owning a Weber isn’t just a nice-to-have. It’s an investment that delivers rational and emotional value through enriching a more pared-back lifestyle. Our solution: truly understanding how the lockdown had changed the priorities, routines and needs of consumers, and devising a social strategy that was going to be relevant, engaging and genuinely helpful.
Weber
A social media makeover
Making Weber’s social media strategy sizzle with a data-driven campaign strategy.
Synonymous with summer and social gatherings, Weber is a brand that needs no introduction. But as the world went into lockdown, we were asked to help show its UK and HubWest social audience that owning a Weber isn’t just a nice-to-have. It’s an investment that delivers rational and emotional value through enriching a more pared-back lifestyle. Our solution: truly understanding how the lockdown had changed the priorities, routines and needs of consumers, and devising a social strategy that was going to be relevant, engaging and genuinely helpful.