WARNER MUSIC

ED SHEERAN POP-UP KOMBI

THE CHALLENGE

Warner Music NZ needed a platform to engage directly with Ed Sheeran fans (AKA 'Sheerios') and provide a portal for exclusive merchandise, sharing content, and building excitement and awareness around his upcoming concert tour.

WHAT WE DID

We built a bespoke Photobooth Kombi that offered fans unique, branded photos to share on social media. We also created a pop-up retail shop with exclusive merchandise where fans could record a message that would be sent to Ed himself. We also gave away loads of freebies including phones, tablets plus a chance to win a money-can't-buy VIP trip to LA to see Ed Sheeran perform live.