War on Waste
Fast Fashion Graveyard
A haunting immersive experience at Splendour to highlight the horrific reality of fast-fashion landfill waste.
To promote ABC’s War on Waste series, we were challenged to educate and engage young festival goers at Splendour 2023 on the alarming amount of clothing that ends up in the landfill. With an audience that would be caught up in the electric festival energy, we needed to make a bold statement that wouldn’t be overlooked. So, we created the War on Waste Fast Fashion Graveyard, a haunting representation of fashion waste captured through powerful visual storytelling.
While festival goers got their boogie on to the likes of Flume and Mumford & Sons, we solemnly laid to rest fast-fashion items like jeans, dresses and tees in coffins – much like those bought for single-use wear at festivals such as Splendour. Tombstones humorously commemorated items bought only to be tossed soon after, doomed to linger in our landfills for centuries to come.
Beyond the festival itself, we leveraged social media, traditional media and influencers to spread our message to a wider audience. By sharing compelling visuals, thought-provoking content and personal stories, we ensured the conversation around fashion waste continued long after the festival ended.
Creating the Connection
The War on Waste graveyard made a powerful statement about the harsh reality of fast fashion, sparking a meaningful conversation and prompting our audience to consider the impact of their fashion choices. Our work here goes to show the real value that creative solutions can play in addressing societal challenges and inspiring behavioural change.