Vitamix
A fresh take on a global brand
Refreshing Vitamix’s website guidelines to bring global brand consistency.
Premium blender brand, Vitamix, entrusted us with creating new website guidelines that would ensure global brand consistency across international markets, while allowing for local flexibility. To bring a sense of cohesiveness, we created a template design for key web pages, featuring a recipe page showcasing five seasonal recipes to promote the brand’s focus on healthy living. Keeping the recipe page current presented the challenge of creating fresh seasonal content while delivering best value to client. This led to the creation of a production model based in Cape Town, providing a sustainable solution to the ongoing capturing of Vitamix’s seasonal shoots.
Vitamix
A fresh take on a global brand
Refreshing Vitamix’s website guidelines to bring global brand consistency.
Premium blender brand, Vitamix, entrusted us with creating new website guidelines that would ensure global brand consistency across international markets, while allowing for local flexibility. To bring a sense of cohesiveness, we created a template design for key web pages, featuring a recipe page showcasing five seasonal recipes to promote the brand’s focus on healthy living. Keeping the recipe page current presented the challenge of creating fresh seasonal content while delivering best value to client. This led to the creation of a production model based in Cape Town, providing a sustainable solution to the ongoing capturing of Vitamix’s seasonal shoots.