Victoria’s Secret


Fit Truck Pop-up

THE CHALLENGE

The global lingerie label needed to create a safe and fun environment for women to experience the brand and the chance to try on bras anywhere in Dubai.

THE IDEA

We created the Victoria’s Secret Fit Truck, a fully kitted-out van with high-impact branding appealing to women of all ages and cultures. The experience offered a private yet engaging space for women to be fitted for bras. Over the coming months, we'll also take the Fit Truck on the road to different venues, shopping malls and consumers' homes to offer the ultimate lingerie experience.

THE SOLUTION

We purchased a 10-foot delivery truck and transformed the vehicle into the ‘Perfect Fit’ fitting rooms. The launch night took place on National Bra Day at Arab Fashion Week with a PR event, inviting influencers to be the first to be fitted and to take home a luxury goody bag.

MAKING IT EXTRAORDINARY

Through the Arab Fashion Week partnership, we launched Victoria’s Secret Fit Truck and captured the attention of women who wouldn’t normally feel comfortable engaging with the brand. Visitors were able to see, feel and try on bras which they could buy in-store or on the new Victoria's Secret website via ecom kiosks on-site.

 

275

goodybags
handed out 

300

CONSUMERS ENGAGED
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VICTORIA’S SECRET


FIT TRUCK POP-UP