ULTRARANGE Influencer Campaign
Vans new shoe, the UltraRange, is inspired by Vans athletes looking for more versatility, comfort, and fit. With every market bringing their own story to life, we needed to make the UAE stand out.
WHAT WE DID
To bring Vans UltraRange story to life, we carefully profiled and selected five local micro-influencers that fit the product persona and invited them to experience a day filled with adventures. We gathered a young and energetic group with Vans DNA passionate about skate and surf culture who were highly engaged with social media and curated a packed itinerary for them. The adventure featured dune bashing, sand boarding, quad biking and camping in the majestic Middle Eastern desert - and we captured every second of it on film. We managed the campaign from end-to-end, including influencer recruitment, contract negotiation, storyboards, wardrobe fitting, adventure logistics and full content production.