If we told you a shoe could take you from your local break to unforeseen adventure in comfort and style, you'd need to see it to believe it. So we've put our money where our mouth is with the new UltraRange range from Vans.
Vans new shoe, the UltraRange, is inspired by Vans athletes looking for more versatility, comfort, and fit. With every market bringing their own story to life, we needed to make the UAE stand out.
To bring Vans UltraRange story to life for a male and female audience, we carefully profiled and selected five local micro-influencers that fit the product persona and invited them to experience a day filled with adventures. We gathered a young and energetic group with Vans DNA interested in skate, surf and lifestyle who were highly engaged with social media. To ensure we delivered genuine reactions, we curated a packed itinerary for them, featuring dune bashing, sand boarding, quad biking and camping in the majestic and iconic UAE desert - and we captured every second of it on film. From influencer recruitment, contract negotiation, storyboards, wardrobe fitting, adventure logistics and full content production, we ensured a seamless delivery.
We delivered a complete content campaign with hero video and photos, to be hosted on Vans and retailer Sun and Sand Sport social media channels as well as each of our influencer's page, creating dynamic and engaging content. Vans Ultrarange launched in April 2018 - check back shortly for results from the campaign.
