The challenge: Vans UltraRange was designed for thrill seekers and athletes looking for more versatility, comfort, and fit. With every market bringing their own story to life, we needed to make the UAE stand out. 

The idea: We profiled energetic, active, trend-setting local micro-influencers in Dubai, placing them in one of the most dramatic backdrops on earth, Al Qudra desert. Then we captured the day of adventure on film.

The solution: We managed the influencer and content campaign from end-to-end, from influencer recruitment to contract negotiation, storyboarding to wardrobe, adventure logistics to full content production.

Making it extraordinary: Fast-paced and cut to fit the brand personality, a dynamic video, energetic soundtrack and photo shoot captured all the action as it moved from dune boarding to crackling campfire and desert heat to dusk. The inspiring videos were featured on each influencers Instagram accounts for maximum exposure. 

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