Vans

MADE FOR THE MAKER INFLUENCEr CAMPAIGN

THE CHALLENGE

Vans Made for The Makers shoe collection is inspired by those who make a living through their passion and creativity. They needed to drive awareness and help promote their new shoe range which offers these artists stylish, comfortable and versatile shoes to support them while they spend long hours creating. 

WHAT WE DID

To hero this new collection and tell a compelling  local story, we connected with niche creators in Dubai and showcased four passionate and hardworking makers - an edgy motorcycle builder, a groundbreaking female barber, a minimalist Japanese entrepreneur, and a colourful, outgoing presenter, writer, actor and owner of a Jamaican pop-up restaurant. The content campaign captured the passion and innovation of these enduring makers.