TIMBERLAND

TRAIL OF HEROES

THE CHALLENGE

Timberland wanted to promote its new Earthkeepers range of footwear across Europe in a new and exciting way and find an innovative way to get consumers outdoors and having fun.

WHAT WE DID

We devised the first ever branded pan-European geocaching treasure hunt. We took three ideas – exploration, geocaching and digital media – and mashed them up into the ultimate outdoor adventure for the target market.