Timberland

Trail of heroes

The first ever branded pan-European geocaching treasure hunt.

The challenge: Timberland wanted to promote its new Earthkeepers range of footwear across Europe in a new and exciting way and find an innovative way to get consumers outdoors and having fun.

Results:
700K exposure
60K direct engagement

What we did: We devised the first ever branded pan-European geocaching treasure hunt. We took three ideas – exploration, geocaching and digital media – and mashed them up into the ultimate outdoor adventure for the target market.

Experiential marketing

Timberland

Trail of heroes

The first ever branded pan-European geocaching treasure hunt.

The challenge: Timberland wanted to promote its new Earthkeepers range of footwear across Europe in a new and exciting way and find an innovative way to get consumers outdoors and having fun.

Results:
700K exposure
60K direct engagement

What we did: We devised the first ever branded pan-European geocaching treasure hunt. We took three ideas – exploration, geocaching and digital media – and mashed them up into the ultimate outdoor adventure for the target market.

Experiential marketing