The challenge: Because Dubai was tasked with launching Timberland’s newest FlyRoam™ styles with Aerocore™ energy system, as part of a global influencer campaign.

The idea: Timberland’s FlyRoams are perfect for urban adventures, so our idea was to partner with photography influencers that would be able to capture their cities from fresh perspectives.

The solution: @gibsterg, a respected digital influencer, led the urban adventure with 10 selected micro-influencers also taking part. The influencers were briefed to explore their iconic city in a pair of the newest FlyRoams, and capture ten killer shots showing the shoes and their city from a fresh perspective.

Making it extraordinary: Through our careful influencer selection, we were able to capture a mosaic of fresh perspectives, which were housed in a virtual Instagram gallery of 100 images. Using smart technology, we synced images with displays in-store and outdoors, allowing Dubai’s shoppers to rediscover their city as they walked through it.

Because are experience makers, brand activators and content creators. For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions. Contact us to see how we can help you.

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