Timberland’s FlyRoams are perfect for urban adventures.
The challenge: Because Dubai was tasked with launching Timberland’s newest FlyRoam™ styles with Aerocore™ energy system, as part of a global influencer campaign.
The idea: Timberland’s FlyRoams are perfect for urban adventures, so our idea was to partner with photography influencers that would be able to capture their cities from fresh perspectives.
The solution: @gibsterg, a respected digital influencer, led the urban adventure with 10 selected micro-influencers also taking part. The influencers were briefed to explore their iconic city in a pair of the newest FlyRoams, and capture ten killer shots showing the shoes and their city from a fresh perspective.
Making it extraordinary: Through our careful influencer selection, we were able to capture a mosaic of fresh perspectives, which were housed in a virtual Instagram gallery of 100 images. Using smart technology, we synced images with displays in-store and outdoors, allowing Dubai’s shoppers to rediscover their city as they walked through it.
Because are experience makers, brand activators and content creators. For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions. Contact us to see how we can help you.
Timberland’s FlyRoams are perfect for urban adventures.
The challenge: Because Dubai was tasked with launching Timberland’s newest FlyRoam™ styles with Aerocore™ energy system, as part of a global influencer campaign.
The idea: Timberland’s FlyRoams are perfect for urban adventures, so our idea was to partner with photography influencers that would be able to capture their cities from fresh perspectives.
The solution: @gibsterg, a respected digital influencer, led the urban adventure with 10 selected micro-influencers also taking part. The influencers were briefed to explore their iconic city in a pair of the newest FlyRoams, and capture ten killer shots showing the shoes and their city from a fresh perspective.
Making it extraordinary: Through our careful influencer selection, we were able to capture a mosaic of fresh perspectives, which were housed in a virtual Instagram gallery of 100 images. Using smart technology, we synced images with displays in-store and outdoors, allowing Dubai’s shoppers to rediscover their city as they walked through it.
Because are experience makers, brand activators and content creators. For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions. Contact us to see how we can help you.
So, you fancy something cool do you? Well, you’ve come to the right place.
Fill in your email address and every now and then* we’ll pop into your inbox with something that will enrich, blow or massage your mind into happiness.
*When we say ‘every now and then’ we mean it! We have the utmost respect for your inbox, promise.
Something cool is on it’s way!
Keep an eye on your inbox.
Have a great day!
Request our creds.
Manage Cookie Consent
To provide the best experience, we use "cookies" on the BecauseXM.com website. This technology helps us gather statistical and analytical information for marketing purposes, but the choice to accept the cookies is always yours.
Necessary
Always active
These cookies are necessary for the website to function and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Analytics
The technical storage or access that is used exclusively for statistical purposes.These cookies gather information such as how many people are using our site or which pages are popular to help us improve customer experience. Switching off these cookies will mean we can’t gather information to improve the experience.
Marketing
These cookies help us to learn what you’re interested in so we can show you relevant adverts on other websites. Switching off these cookies will mean we can’t show you any personalised adverts.