Because Dubai was tasked with launching Timberland’s newest FlyRoam™ styles with Aerocore™ energy system, as part of a global influencer campaign.
Timberland’s FlyRoams are perfect for urban adventures, so our idea was to partner with photography influencers that would be able to capture their cities from fresh perspectives.
@gibsterg, a respected digital influencer, led the urban adventure with 10 selected micro-influencers also taking part. The influencers were briefed to explore their iconic city in a pair of the newest FlyRoams, and capture ten killer shots showing the shoes and their city from a fresh perspective.
Through our careful influencer selection, we were able to capture a mosaic of fresh perspectives, which were housed in a virtual Instagram gallery of 100 images. Using smart technology, we synced images with displays in-store and outdoors, allowing Dubai’s shoppers to rediscover their city as they walked through it.