TIMBERLAND


DUBAI SNIPER CAMPAIGN

THE CHALLENGE

Our task was to launch the Timberland’s Flyroam shoes with a bold influencer campaign. And with Tokyo, London and New York all launching their own City Sniper campaigns, we had to make sure Dubai stood out as an equally iconic city.

THE IDEA

Show Dubai’s most iconic sites from a totally fresh point of view, by working with a group of fearless urban photographers liberated through their Flyroams.

THE SOLUTION

We targeted respected influencers known for capturing the city’s skyscape, including a hero ambassador @gibsterg and 10 selected micro-influencers. The brief was simple: to let your feet take you to ten fresh places and capture 10 killer shots for your followers.

MAKING IT EXTRAORDINARY

Through our careful influencer selection, we were able to capture a mosaic of fresh perspectives which were housed in a virtual Instagram gallery of 100 images. Using smart technology, we were then able to sync images with displays in-store and outdoor, allowing Dubai’s shoppers to rediscover their city as they walked through it.

 

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TIMBERLAND


DUBAI SNIPER CAMPAIGN