We set out to tell captivating stories that transcended the building's architecture and vista, exploring how it inspires and connects those that live and work within its view. We also wanted to celebrate the idea of human empowerment in a unique and compelling way that tourists could relate to. This is Burj Khalifa features a mini-series of social media videos showcasing six inspiring faces and stories from the Dubai community. Each video reveals the personal connection these micro-influencers have with Burj Khalifa in an authentic, intimate way. The campaign also features reaction shots of visitors admiring the breath-taking view from 555 meters above sea level for the very first time. This is Burj Khalifa shares engaging human stories, puts the spotlight on local talent and inspires others while showcasing the incredible experience a view from the top of the Burj Khalifa offers.
Want to see all the videos? Check them out here: Joey Ghazal, Minu Chawla, Azra, Maha and Misbah.