At The Top Influencer Campaign
For those living in Dubai, the Burj Khalifa is a symbol of infinite possibilities. To raise awareness about the building's stunning observation deck, At The Top, Burj Khalifa wanted to launch a campaign that elevated its content from the transactional and repetitive approach of its peers.
WHAT WE DID
We set out to tell captivating stories that transcended the building's architecture and vista, exploring how it inspires and connects those that live and work within its view. This is Burj Khalifa features a mini-series of social media videos showcasing six inspiring faces and stories from the Dubai community. Each video reveals the personal connection these micro-influencers have with Burj Khalifa in an authentic, intimate way.