The Kraken Rum
Adding thrill to the physical and socials.
Refreshing The Kraken’s global platforms with a dash of darkness.
The Kraken Black Rum has never shied away from darkness. In fact, everything from the brand’s story to its product design were inspired by the mythological sea monster and feature dark humour, elements of horror and twisted folklore. So, when we were tasked with revitalising the brand’s global platforms and ensuring consistency across channels, we leaned into this niche territory for our solution. Viewing engagement with the brand’s unique personality as an experience led to a rich and visual brand-wide refresh of digital channels, in-store, POS and menu cards, plus an updated take on its annual Screamfest and Krakmas celebrations.
The Kraken Rum
Adding thrill to the physical and socials.
Refreshing The Kraken’s global platforms with a dash of darkness.
The Kraken Black Rum has never shied away from darkness. In fact, everything from the brand’s story to its product design were inspired by the mythological sea monster and feature dark humour, elements of horror and twisted folklore. So, when we were tasked with revitalising the brand’s global platforms and ensuring consistency across channels, we leaned into this niche territory for our solution. Viewing engagement with the brand’s unique personality as an experience led to a rich and visual brand-wide refresh of digital channels, in-store, POS and menu cards, plus an updated take on its annual Screamfest and Krakmas celebrations.