Through the Lens Influencer Campaign
How do you showcase a new perspective on one of the world's most photographed landmarks? You turn the camera on those behind the lens.
WHAT WE DID
Through the Lens is a video series that puts the focus on photographers who make Burj Khalifa the subject of their stories on a daily basis. For this campaign, we partnered with niche local influencers: @ajtravel, a landscape and travel photographer, and @aljvd, an architecture and design photographer, who told us what inspires them about Burj Khalifa and what draws their lens back to it time and time again.