Burj Khalifa


Through the Lens Influencer Campaign

The challenge

How do you showcase a new perspective on one of the world's most photographed landmarks? You turn the camera on those behind the lens. 

The idea

The tallest skyscraper on earth sits at a dizzying 164 stories above Dubai’s skyline. We turned to local photographers obsessed with capturing the beauty of this iconic structure.

The solution

We cherry picked the most influential local photographers in a series of dynamic filmed interviews. Produced as black and white video diaries, the Through the Lens series examined why Burj Khalifa provides such an endless source of inspiration.

Making it extraordinary

We leveraged the engaged following of niche local influencers @ajtravel, landscape and travel photographer and @aljvd, architecture and design photographer, to generate maximum impact from the campaign. 

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Burj Khalifa


Through the Lens Influencer Campaign