The challenge: For those living in Dubai, the Burj Khalifa is a symbol of infinite possibilities. To raise awareness about the building’s stunning observation deck, At The Top, Burj Khalifa wanted to launch a campaign that elevated its content and helped it stand out.

What we did: The Burj Khalifa in One question content campaign puts visitors front and centre to hero their own experience of the world’s tallest building. We recruited and gathered visitors on the observation deck At the Top to ask them a simple question: ‘What does being at the top of the world’s tallest building inspire in you?’. The result surpassed our expectations and offered honest, unscripted responses. These authentic experiences from a visitors ranging in age and backgrounds provided a truly genuine campaign that simply could not have achieved with actors.

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