Drop more, care less
Phone cover specialists tech21 guarantee that any phone wearing its protective case won’t break – regardless of how many times it's dropped. They needed to encourage shoppers around the world to drop their phones without consequence - we responded with a global experiential campaign and social media competition.
WHAT WE DID
We set up a ‘drop after drop’ stand in a series of high-footfall shopping centres in the UK, US and Australia. The campaign featured a 90-second VR game that took users through dramatically-enhanced phone-dropping scenarios. It also included a drop-reaction game that challenged consumers to tap as many targets that light-up in 30 seconds – consumers could then post their high score on social media with #dropmorecareless for the chance to win a prize. Discount vouchers were handed out to drive purchase at the nearby O2 store.