Creating a global activation to bring the ‘drop more care less’ message to life
As the world becomes smaller and more connected, global brands are developing a genuine appetite to spread their message worldwide. Phone cover specialists tech21 guarantee that any phone wearing its protective case won’t break – regardless of how many times it's dropped. Because were briefed to encourage shoppers around the world to drop their phones without consequence, and responded with a global experiential campaign and social media competition.
