Tech21

Drop more, care less

THE CHALLENGE

Phone cover specialists tech21 guarantee that any phone wearing its protective case won’t break – regardless of how many times it's dropped. But how do you convince consumers?

The idea

To champion its ‘protects drop after drop’ brand positioning, we created a fun and interactive experiential campaign and social media competition.

The solution

We set up a visually impactful ‘drop after drop’ stand in a series of high footfall shopping centres across the UK, US and Australia. The activation featured multiple experiences including a 90-second VR game that took users through dramatically-enhanced phone-dropping scenarios.

Making it extraordinary

The stand also offered a drop-reaction game that challenged consumers to tap as many targets that light-up in 30 seconds. Consumers could then post their high score on social media with the hashtag #dropmorecareless for the chance to win great prizes. Discount vouchers were also handed out to drive purchase at nearby stores.