Phone cover specialists tech21 guarantee that any phone wearing its protective case won’t break – regardless of how many times it's dropped. But how do you convince consumers?
The idea
To champion its ‘protects drop after drop’ brand positioning, we created a fun and interactive experiential campaign and social media competition.
THE SOLUTION
We set up a visually impactful ‘drop after drop’ stand in a series of high
footfall shopping centres across the UK, US and Australia. The activation featured multiple experiences including a 90-second VR game that took users through dramatically-enhanced phone-dropping scenarios.
MAKING IT EXTRAORDINARY
The stand also offered a drop-reaction game that challenged consumers to tap as many targets that light-up in 30 seconds. Consumers could then post their high score on social media with the hashtag #dropmorecareless for the chance to win great prizes. Discount vouchers were also handed out to drive purchase at nearby stores.
Because are experience makers, brand activators and content creators. For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions.
