The challenge: Sydney has some of the best drinking water in the world. Despite this, some still choose bottled water over tap water. Sydney Water needed to find a way to showcase the incredible ‘source to tap’ journey of the city’s natural drinking water, and educate children and teens about the negative environmental impact that plastic waste can have in Australia’s oceans.

Results:
10K VR experiences
84% said their experience changed their perception
66% chose tap water over bottled water on their way out

The solution: We delivered an interactive learning experience that brought Sydney Water’s #Aquavist campaign targeting a predominantly younger audience. We produced a powerful 360° VR video to excite and educate: beginning in a kitchen with a glass of water, the immersive experience took viewers on a journey from the Blue Mountains to an underwater dive, and finally for a ride along Sydney’s distinctive coastline, all while explaining the impact and cost of bottled water over tap. As well as gauging participants’ views pre- and post-event to assess the impact of our experiential activity, the powerful video content continues to live on at schools and community events and supports Sydney Water’s ongoing internal stakeholder engagement.

Read more

Read less