Sydney Water
Natural source, natural choice
An interactive learning experience that brought Sydney Water’s #Aquavist campaign targeting a predominantly younger audience.
The challenge: Sydney has some of the best drinking water in the world. Despite this, some still choose bottled water over tap water. Sydney Water needed to find a way to showcase the incredible ‘source to tap’ journey of the city’s natural drinking water, and educate children and teens about the negative environmental impact that plastic waste can have in Australia’s oceans.
Results:
10K VR experiences
84% said their experience changed their perception
66% chose tap water over bottled water on their way out
Sydney Water
Natural source, natural choice
An interactive learning experience that brought Sydney Water’s #Aquavist campaign targeting a predominantly younger audience.
The challenge: Sydney has some of the best drinking water in the world. Despite this, some still choose bottled water over tap water. Sydney Water needed to find a way to showcase the incredible ‘source to tap’ journey of the city’s natural drinking water, and educate children and teens about the negative environmental impact that plastic waste can have in Australia’s oceans.
Results:
10K VR experiences
84% said their experience changed their perception
66% chose tap water over bottled water on their way out