Sydney Water

Love water, don’t waste it challenge

A fun life-sized board game that children can easily identify with to educate them on how to use water wisely.

The challenge: Sydney is experiencing one of the driest periods since the 1940s. Our objective was to educate children on simple ways in which they can save water around the home to ensure water is loved and not wasted.

Results:
26K reach
100K engagement
10K giveaways

The idea: Create a fun life-sized board game that children can easily identify with to educate them on how to use water wisely.

The solution: The board game was inspired by the popular kids board game snakes and ladders. The stand was designed to mimic a board that had been unfolded. Using the hand-held game boards, children rolled the dice to advance. If they landed on a square which indicates water was wasted, they had to move back a few squares. If they landed on a square that has a water saving tip, they got closer to winning the challenge.

Making it extraordinary: The experience featured interactive elements to really help engage children and to push the behaviour change message further. Happy and sad water drop buttons could be pressed to show visual illuminations of advised water usage vs excessive usage. Taps could be turned to show when we need water running vs when we don’t for teeth brushing and hand washing. A lenticular square also showed children an empty dishwasher that had been turned on vs a full as they moved between squares. All engagements were simple, fun and most importantly, imparted the water wise tips to the next generation.

Experiential marketing
Events sponsorships
Pop-ups & residencies

Sydney Water

Love water, don’t waste it challenge

A fun life-sized board game that children can easily identify with to educate them on how to use water wisely.

The challenge: Sydney is experiencing one of the driest periods since the 1940s. Our objective was to educate children on simple ways in which they can save water around the home to ensure water is loved and not wasted.

Results:
26K reach
100K engagement
10K giveaways

The idea: Create a fun life-sized board game that children can easily identify with to educate them on how to use water wisely.

The solution: The board game was inspired by the popular kids board game snakes and ladders. The stand was designed to mimic a board that had been unfolded. Using the hand-held game boards, children rolled the dice to advance. If they landed on a square which indicates water was wasted, they had to move back a few squares. If they landed on a square that has a water saving tip, they got closer to winning the challenge.

Making it extraordinary: The experience featured interactive elements to really help engage children and to push the behaviour change message further. Happy and sad water drop buttons could be pressed to show visual illuminations of advised water usage vs excessive usage. Taps could be turned to show when we need water running vs when we don’t for teeth brushing and hand washing. A lenticular square also showed children an empty dishwasher that had been turned on vs a full as they moved between squares. All engagements were simple, fun and most importantly, imparted the water wise tips to the next generation.

Experiential marketing
Events sponsorships
Pop-ups & residencies