Sydney Water


Love water,

don’t waste it

challenge

 

The challenge

Sydney is experiencing one of the driest periods since the 1940s. Our objective was to educate children on simple ways in which they can save water around the home to ensure water is loved and not wasted.

The idea 

Create a fun life-sized board game that children can easily identify with to educate them on how to use water wisely.

The solution

The board game was inspired by the popular kids board game snakes and ladders. The stand was designed to mimic a board that had been unfolded. Using the hand-held game boards, children rolled the dice to advance. If they landed on a square which indicates water was wasted, they had to move back a few squares. If they landed on a square that has a water saving tip, they got closer to winning the challenge.

Making it extraordinary 

The experience featured interactive elements to really help engage children and to push the behaviour change message further. Happy and sad water drop buttons could be pressed to show visual illuminations of advised water usage vs excessive usage. Taps could be turned to show when we need water running vs when we don’t for teeth brushing and hand washing. A lenticular square also showed children an empty dishwasher that had been turned on vs a full as they moved between squares. All engagements were simple, fun and most importantly, imparted the water wise tips to the next generation.

26K

reach

100K

engagement

10K

giveaways
20190412_Because_RES 2019_Sydney Water-High-4689-1

SYDNEY WATER


LOVE WATER,

DON’T WASTE IT

CHALLENGE