Sprite Lemon Lime & Cucumber Sampling Campaign

The soft drink industry is under huge pressure to tackle the amount of sugar in their products, especially given the new government-mandated tax on sugar-sweetened drinks. Sprite wanted to send a clear message to consumers that their new Lemon Lime & Cucumber offering is not only sugar-free, but also every bit as thirst-quenching and delicious as their original products. This campaign would also introduce Sprite’s new pack design and visual identity, emphasising the drinks natural and crisp flavours.

Using an eye-catching branded stand, we brought samples of Sprite Lemon Lime & Cucumber - and new-look Sprite - to central locations across Dublin, Belfast, Cork and Galway. We also created a fun and colourful #SpriteRefreshment backdrop that served as a highly successful engagement mechanic. Our Sprite brand ambassadors were on hand to capture and instantly upload branded Instagram boomerangs of fans, and to share the important no-sugar message with consumers.