Lemon, Lime and Cucumber Sampling Campaign
We brought samples of Sprite Lemon Lime & Cucumber – and new-look Sprite – to central locations across Dublin, Belfast, Cork and Galway.
The challenge: The soft drink industry is under huge pressure to tackle the amount of sugar in their products, especially given the new government-mandated tax on sugar-sweetened drinks. Sprite wanted to send a clear message to consumers that their new Lemon Lime & Cucumber offering is not only sugar-free, but also every bit as thirst-quenching and delicious as their original products.
What we did: Using an eye-catching branded stand, we brought samples of Sprite Lemon Lime & Cucumber – and new-look Sprite – to central locations across Dublin, Belfast, Cork and Galway. We also created a fun and colourful #SpriteRefreshment backdrop that served as a highly successful engagement mechanic. Our Sprite brand ambassadors were on hand to capture and instantly upload branded Instagram boomerangs of fans, and to share the important no-sugar message with consumers.