Shadow of the Tomb Raider
The Tomb Raider franchise is beloved the world over - but during its release, Shadow of the Tomb had to compete with a number of other big name games coming onto the market. We needed to create an engaging media preview that would help the game stand apart from its competitors and win over fans.
WHAT WE DID
With Shadow of the Tomb set in an Aztec-inspired jungle, we created an immersive experience at The Green Planet, a unique indoor venue boasting an oasis of lush greenery and animals evocative of a tropical rain forest. As media guests arrived, they were taken on a guided tour around the bio-dome, an open indoor space where 3,000 species of birds, animals and plants roam and grow free. The tour ended in a private presentation room that was transformed into a jungle, with foliage draped from the ceiling, clever up-lighting and big, bold branding throughout. The gaming rooms also doubled as an interview space, where media had access to the developers and the famous Lebanese actress, Nadine Njeim, who provided the Arabic voice over.