Severn Trent Water wanted to raise awareness about the importance of water amongst primary school kids (and their families) – both to prevent water wastage and enhance the sector’s profile. But water treatment is a dry and technical subject. So our challenge was to transform water treatment into something that would fire up kids’ imagination.
Create an imaginative roadshow to showcase the wonder of water to every school in the Severn Trent region.
We partnered with Minecraft, the cult video game, to construct a richly detailed water world based on Severn Trent’s own facilities. This allowed kids to explore the feats of engineering that lie behind each and every precious drop of water, whilst also having fun.
Building intricate water worlds on such a vast scale in Minecraft is a huge technological feat. But this is what makes the Wonderful Water tour so compelling to explore. An unforgettable and – most importantly – fun way for kids to explore and engage with water.