The challenge: Schwartz spices pack a huge flavour, but spice jars are pretty small in size, typically occupying a quiet shelf in the supermarket. To celebrate their new jar and packaging design, we wanted to cook up an idea that made Schwartz’s spices loom a little larger in the imagination.

Results:
43 locations
178K consumers engaged
19K product trials

The idea: The life-size Schwartz Sensorium. A multi-sensory experience you can’t ignore, transporting consumers to the origins of their favourite herbs and spices.

The solution: Over 50 days the Sensorium toured the UK’s top supermarkets and food festivals. Five giant replica jars educated spice lovers about the scents, textures and flavour notes of Schwartz products.

Making it extraordinary: Each giant jar was fitted with multi-sensory technology – featuring scent dispensers, 3D touch, video and surround sound – as well as offering takeaway recipes to try out at home. 

Read more

Read less