Schwartz
The Schwartz sensorium
Five giant replica jars educated spice lovers about the scents, textures and flavour notes of Schwartz products.
The challenge: Schwartz spices pack a huge flavour, but spice jars are pretty small in size, typically occupying a quiet shelf in the supermarket. To celebrate their new jar and packaging design, we wanted to cook up an idea that made Schwartz’s spices loom a little larger in the imagination.
Results:
43 locations
178K consumers engaged
19K product trials
Schwartz
The Schwartz sensorium
Five giant replica jars educated spice lovers about the scents, textures and flavour notes of Schwartz products.
The challenge: Schwartz spices pack a huge flavour, but spice jars are pretty small in size, typically occupying a quiet shelf in the supermarket. To celebrate their new jar and packaging design, we wanted to cook up an idea that made Schwartz’s spices loom a little larger in the imagination.
Results:
43 locations
178K consumers engaged
19K product trials