Sainsbury’s

Live well for less

Enable people with smaller budgets to make the most of their everyday experiences.

The challenge: Sainsbury’s wanted to cement its new ad campaign ‘Live Well For Less’ in customers’ minds, and enable people with smaller budgets to make the most of their everyday experiences through great products and services. 

Results:
2M opportunities to see
125K samples given
30K recipes

What we did: We converted an old shipping container and a trailer unit into homely outdoor kitchens, and toured the UK, feeding crowds with cooking tips and tasty samples.

Sainsbury’s

Live well for less

Enable people with smaller budgets to make the most of their everyday experiences.

The challenge: Sainsbury’s wanted to cement its new ad campaign ‘Live Well For Less’ in customers’ minds, and enable people with smaller budgets to make the most of their everyday experiences through great products and services. 

Results:
2M opportunities to see
125K samples given
30K recipes

What we did: We converted an old shipping container and a trailer unit into homely outdoor kitchens, and toured the UK, feeding crowds with cooking tips and tasty samples.

Experiential marketing
Roadshows
Sampling