Sainsbury's


Live Well for Less

THE CHALLENGE

Sainsbury’s wanted to cement its new ad campaign 'Live Well For Less' in customers’ minds, and enable people with smaller budgets to make the most of their everyday experiences through great products and services. 

WHAT WE DID

We converted an old shipping container and a trailer unit into homely outdoor kitchens, and toured the UK, feeding crowds with cooking tips and tasty samples.

2M

opportunities to see

125K 

samples given

30K

recipes
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SAINSBURY'S


LIVE WELL FOR LESS