Sainsbury’s wanted to cement 'Live Well For Less' in customers’ minds, and enable people with smaller budgets to make the most of their everyday experiences through great products and services.
What we did
We converted an old shipping container and a trailer unit into homely outdoor kitchens, and toured the UK, feeding crowds with cooking tips and tasty samples.
How we did it
From the stand design to the hand-picked chefs and brand ambassadors, this was all about making people feel at home. As would-be chefs became inspired by the easy-cook recipes and convinced by the delicious results, ingredients started flying off the shelves. Live Facebook Q&A’s also rounded off the experience.