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Sainsbury's Live Well for Less

Watch and learn, try, then buy

When Sainsbury’s launched its new ad campaign ‘Live Well for Less’, we helped bring the promise to life in mouth-watering style.

Sainsbury’s wanted to cement 'Live Well For Less' in customers’ minds, and enable people with smaller budgets to make the most of their everyday experiences through great products and services. 

We converted an old shipping container and a trailer unit into homely outdoor kitchens, and toured the UK, feeding crowds with cooking tips and tasty samples.
2M
opportunities to see
125K 
samples
30K
recipes
Backing up advertising claims with real world experiences is a powerful combination. It’s the very ethos of experiential marketing: don’t just tell people, show them. Find out how sampling can help boost awareness for your brand.