ResMed

The ResMed Rejuvenation Roadshow

Helping over 100,000 visitors learn more about getting better, deeper sleep.

Quality of sleep has never been a more important issue. With the stresses of the last few years, many of us are experiencing higher anxiety and stress levels. Getting a good night’s sleep is proven to offer many benefits. According to Amy Gallagher, a Senior Sleep Physiologist at Cromwell Hospital, there are eight major benefits, including lowering stress levels, improving mood, and helping your body to recover.

ResMed is a global leader in sleep technology with a track record of over 30 years and foundations. Their challenge to us: start sleep conversations with, and collect data from, over 100,000 Australians in a congested, noisy market, and drive footfall and sales to ResMed and their partner network. Our answer: a roadshow across six targeted shopping malls on the Eastern Seaboard that leveraged several smart activations. These were: Sleepy Time tea tastings; free sleep consults, product recommendations and a chat with a Sleep Coach; a bespoke, interactive game; and a pledge-based competition where visitors had the chance to win ResMed hampers worth up to $400 each day.

The roadshow was created to unlock rejuvenation through helping to set up savvier sleep habits and discovering more about disorders such as Sleep Apnea. The experience contained four activation areas: the Pledge To Win competition area where customer’s answers and data were collected and placed into a daily draw to win a hamper, the Sleep Well section with the herbal Sleepy Time tea tastings, a Discover Our Tools where visitors could have free sleep consults, and lastly, the Test Your Tiredness area with a nifty spot-the-difference game to see how tired visitors really were.

Solution: the ResMed Rejuvenation Roadshow was part of an integrated ‘WakeOver’ campaign that helps to educate on the benefits of improved sleep quality and sleep disorder awareness through a triple combination serving of tailored educational experiences, fun activations, and engaging technology.

1 All data was securely collected and handled in strict accordance with the Australian Privacy Principles (APPs) of The Privacy Act 1988.
2 ResMed sleep coaches are sales and customer service representatives who have received training in sleep health. They can give general information about sleep health, sleep disorders, and products that may help improve your sleep. They are not qualified healthcare professionals and cannot provide medical advice.
3 All data was securely collected and handled in strict accordance with the Australian Privacy Principles (APPs) of The Privacy Act 1988.

ResMed

The ResMed Rejuvenation Roadshow

Helping over 100,000 visitors learn more about getting better, deeper sleep.

Quality of sleep has never been a more important issue. With the stresses of the last few years, many of us are experiencing higher anxiety and stress levels. Getting a good night’s sleep is proven to offer many benefits. According to Amy Gallagher, a Senior Sleep Physiologist at Cromwell Hospital, there are eight major benefits, including lowering stress levels, improving mood, and helping your body to recover.

ResMed is a global leader in sleep technology with a track record of over 30 years and foundations. Their challenge to us: start sleep conversations with, and collect data from, over 100,000 Australians in a congested, noisy market, and drive footfall and sales to ResMed and their partner network. Our answer: a roadshow across six targeted shopping malls on the Eastern Seaboard that leveraged several smart activations. These were: Sleepy Time tea tastings; free sleep consults, product recommendations and a chat with a Sleep Coach; a bespoke, interactive game; and a pledge-based competition where visitors had the chance to win ResMed hampers worth up to $400 each day.

The roadshow was created to unlock rejuvenation through helping to set up savvier sleep habits and discovering more about disorders such as Sleep Apnea. The experience contained four activation areas: the Pledge To Win competition area where customer’s answers and data were collected and placed into a daily draw to win a hamper, the Sleep Well section with the herbal Sleepy Time tea tastings, a Discover Our Tools where visitors could have free sleep consults, and lastly, the Test Your Tiredness area with a nifty spot-the-difference game to see how tired visitors really were.

Solution: the ResMed Rejuvenation Roadshow was part of an integrated ‘WakeOver’ campaign that helps to educate on the benefits of improved sleep quality and sleep disorder awareness through a triple combination serving of tailored educational experiences, fun activations, and engaging technology.

1 All data was securely collected and handled in strict accordance with the Australian Privacy Principles (APPs) of The Privacy Act 1988.
2 ResMed sleep coaches are sales and customer service representatives who have received training in sleep health. They can give general information about sleep health, sleep disorders, and products that may help improve your sleep. They are not qualified healthcare professionals and cannot provide medical advice.
3 All data was securely collected and handled in strict accordance with the Australian Privacy Principles (APPs) of The Privacy Act 1988.

Experiential marketing
Sampling
Touchscreen tech & interactive surfaces