The challenge: The National Ploughing Championships can be a grey and muddy affair, and Renault wanted to deliver a truly memorable experience to bring a ray of sunshine and an accent of yellow to brighten up everyone’s day. we wanted to bring a ray of sunshine and an accent of yellow to brighten up everyone’s day.

Results:
250K attendees
2K direct sales leads
€2.5K raised for Pieta House charity

What we did: We built one of the largest and visually impressive structures on site. The stand and surrounding marquees housed all the fun activities to brighten up people’s day. We gave out hot drinks from our Passion for Life cafe and upstairs we had a Pedal for Power station where people could cycle to charge their phones. When they were done, they took a bespoke slide all the way back downstairs where the latest Renault cars were on full display. We also welcomed health craze twins, The Happy Pear, for cooking demonstrations and Dublin band Keywest was in the house to entertain our attendees.

Read more

Read less