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Renault NPC 2018

Bringing a 'Passion for Life' alive

When Renault needed to create a truly memorable experience at Europe’s largest outdoor festival, we knew what we had to do. We put on a cracking party offering delicious food and drinks, incredible live music, Renault's latest models on-site and even a big, yellow slide inside the stand. What more could you want? 

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Because we know that the National Ploughing Championships can be a grey and muddy affair, we wanted to bring a ray of sunshine and an accent of yellow to brighten up everyone’s day and make Renault the stand out feature at one of the largest festivals in Europe.

We built one of the largest and visually impressive structures on site. The stand and surrounding marquees housed all the fun activities to brighten up people’s day. We gave out hot drinks from our Passion for Life cafe and upstairs we had a Pedal for Power station where people could cycle to charge their phones. When they were done, they took a bespoke slide all the way back downstairs where we the latest Renault cars were on full displayed. We also welcomed health craze twins, The Happy Pear, for cooking demonstrations and Dublin band Keywest was in the house to entertain our attendees.

 

250K
attendees
2K
direct sales leads
€2.5K
raised for Pieta House
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