Building on a very strong brand heritage, Reebok wanted to communicate the unique features of its new ZPump Fusion trainer by surprising and delighting a target audience of passionate health and fitness fans.
WHAT WE DID
We created a branded, eye-catching inflatable pop-up dome, taking it to key locations across London over 6 days of live activity. We combined theatre and technology to bring the ZPumps to life and drive traffic to local Reebok stores. Professional free-runners attracted crowds and created dwell time. Once inside the dome, BOSU ball fitness challenges and promotional giveaways incentivised consumers to experience the fusion technology through trials and 3D foot scans.