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Reebok The Pump

A pumped up pop up

When Reebok wanted help kick-starting the launch of an innovative new shoe, we got things moving.

Brand challenges

Building on a very strong brand heritage, Reebok wanted to communicate the unique features of its new ZPump Fusion trainer by surprising and delighting a target audience of passionate health and fitness fans.

What we did

We created a branded, eye-catching inflatable pop-up dome, taking it to key locations across London over 6 days of live activity. We combined theatre and technology to bring the ZPumps to life and drive traffic to local Reebok stores. Professional free-runners attracted crowds and created dwell time. Once inside the dome, BOSU ball fitness challenges and promotional giveaways incentivised consumers to experience the fusion technology through trials and 3D foot scans.

Results

10K

customer engagements

1.5K

trials of ZPump Fusion

250K

opportunities to see

Consumers love to try new things. Drawing on this curiosity for new experiences, our playful campaign drove awareness, sales and brand love for Reebok. Discover how our experiential marketing services can help increase brand love.

Services

Experiential marketing

Get in touch: 1-646-652-8572

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