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Reebok The Pump

A pumped up pop up

When Reebok wanted help kick-starting the launch of an innovative new shoe, we got things moving.

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By bringing the unique properties of the Zpump fusion to life with interactive technology, and allowing consumers the opportunity to test for themselves how the product molds to their own feet, we were able to support the launch in a fun and interactive way that also supported key Reebok retailers.
Gwyn Humphreys, Account Director, BEcause
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Building on a very strong brand heritage, Reebok wanted to communicate the unique features of its new ZPump Fusion trainer by surprising and delighting a target audience of passionate health and fitness fans.

We created a branded, eye-catching inflatable pop-up dome, taking it to key locations across London over 6 days of live activity. We combined theatre and technology to bring the ZPumps to life and drive traffic to local Reebok stores.

Professional free runners attracted crowds and created dwell time. Once inside the dome, BOSU ball fitness challenges and promotional giveaways incentivised consumers to experience the fusion technology through trials and 3D foot scans.

10K
customer engagements
1.5K
trials of ZPump Fusion
275K
opportunities to see

Consumers love to try new things. Drawing on this curiosity for new experiences, our playful campaign drove awareness, sales and brand love for Reebok. Discover how our experiential marketing servicescan help increase brand love. 

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Get in-depth results from our Boursin Sensorium campaign

Dig deeper into the detail of our Boursin Sensorium work by requesting access to our results-focused evidence case study. Due to the confidential nature of this report, access is restricted. 

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