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Qatar Airways

Travel the globe in style

As one of the fastest growing airlines in the world, Qatar Airways is synonymous with comfort and style. When the brand wanted to launch a major new UK flight route, we got on board with a memorable experiential activation.

The new Qatar Airways service from Birmingham via Doha set out to offer an ever wider world of opportunity to residents of the Midlands. That’s where we came in, creating an experiential campaign to launch the new route and put Birmingham well and truly ‘on the map’.

We created a multi-sensory pop-up experience at Birmingham’s Bullring Shopping Centre. This distinctive and highly-visual live activation provided consumers the rare opportunity to ‘travel around the world’ to four exciting destinations, all offered by the new route. Brandishing special boarding passes, visitors were immersed in the sights, sounds, smells and tastes of Australia, South East Asia, India & Pakistan, and Doha. Surf-simulator experiences and relaxing Thai massages attracted crowds, while free giveaways and prize draws drove engagement and dwell-time.
positive engagements
prize draw entries
Experiential marketing is the perfect platform for taking consumers on memorable brand journeys. Surprising shoppers with an immersive travel experience, this campaign built intrigue, affinity and brand love for Qatar Airways.