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Qatar Airways

Travel the globe in style

As one of the fastest growing airlines in the world, Qatar Airways is synonymous with comfort and style. When the brand wanted to launch a major new UK flight route, we got on board with a memorable experiential activation.

BEcause’s creative approach has allowed consumers to really visualise what it is like to embark on a journey with Qatar Airways. It's all in the detail, from our state-of-the-art fleet, premium on-board lounges and award-winning crew to our expanding network.
Barbara Di Domenico, Marketing Manager UK & Ireland, Qatar Airways

The new Qatar Airways service from Birmingham via Doha set out to offer an ever wider world of opportunity to residents of the Midlands. That’s where we came in, creating an experiential campaign to launch the new route and put Birmingham well and truly ‘on the map’.

We created a multi-sensory pop-up experience at Birmingham’s Bullring Shopping Centre. This distinctive and highly-visual live activation provided consumers the rare opportunity to ‘travel around the world’ to four exciting destinations, all offered by the new route.

Brandishing special boarding passes, visitors were immersed in the sights, sounds, smells and tastes of Australia, South East Asia, India & Pakistan, and Doha. Surf-simulator experiences and relaxing Thai massages attracted crowds, while free giveaways and prize draws drove engagement and dwell-time.

positive engagements
prize draw entries

Experiential marketing is the perfect platform for taking consumers on memorable brand journeys. Surprising shoppers with an immersive travel experience, this campaign built intrigue, affinity and brand love for Qatar Airways.


Get in-depth results from our Boursin Sensorium campaign

Dig deeper into the detail and results of our Boursin Sensorium campaign by requesting access to our evidence case study. Due to the confidential nature of these reports, access is restricted. 

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