Public Health England
Be Clear on Cancer
Britain’s embarrassment or inability to recognise cancer symptoms has made our cancer survival rates the lowest in Europe. PHE needed to educate niche audiences on the key signs and symptoms of cancer and encourage people to go and see their GP.
WHAT WE DID
We recruited and trained former cancer sufferers to go out and talk to over 50s about signs and symptoms to look out for. We used real people with real stories to humanise our message.