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Public Health England Be Clear on Cancer

Talk to someone who understands

Ignoring or simply not knowing the signs and symptoms of cancer can be fatal. But it’s hard to forget a conversation with someone who’s been there themselves.

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The work led by BEcause has paid dividends and has also given us some very valuable case studies. Has the face to face work helped to saved lives? Undoubtedly, yes.
James Brandon, Head of Marketing, Public Health England
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Britain’s embarrassment or inability to recognise cancer symptoms has made our cancer survival rates the lowest in Europe. Our objective was to educate niche audiences on the key signs and symptoms of cancer and encourage people to go and see their GP.

We recruited and trained former cancer sufferers to go out and talk to over 50s about signs and symptoms to look out for. We used real people with real stories to humanise our message.

Bright pop-up stands at shopping centres, bingo halls, supermarkets and garden centres attracted the right people’s attention. Brand ambassadors shared their own stories, whilst local nurses offered personal consultations inside private pods.

1M
engagements
92%
more likely to visit a GP if they had any Oeseophegeal cancer symptoms 
1 in 6
visited GP as a result of engagement

Not every live experiential event is about selling more product. Sometimes the goal’s a lot bigger – like saving lives. And nowhere is the human touch more valued. Discover how to engage hard-to-reach-audiences to maximise the impact of your message.  

Public Health England Be Clear on Cancer
Public Health England Be Clear on Cancer
Public Health England Be Clear on Cancer
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Get in-depth results from our PHE campaign

Dig deeper into the detail of our PHE work by requesting access to our results-focused evidence case study. Due to the confidential nature of this report, access is restricted. 

Request access now