Public Health England
Be clear on cancer
Because recruited and trained former cancer sufferers to go out and talk to over 50s about signs and symptoms to look out for.
The challenge: Britain’s embarrassment or inability to recognise cancer symptoms has made our cancer survival rates the lowest in Europe. PHE needed to educate niche audiences on the key signs and symptoms of cancer and encourage people to go and see their GP.
Results:
1M engagements
92% more likely to visit a GP if they had any oesophageal cancer symptoms
Public Health England
Be clear on cancer
Because recruited and trained former cancer sufferers to go out and talk to over 50s about signs and symptoms to look out for.
The challenge: Britain’s embarrassment or inability to recognise cancer symptoms has made our cancer survival rates the lowest in Europe. PHE needed to educate niche audiences on the key signs and symptoms of cancer and encourage people to go and see their GP.
Results:
1M engagements
92% more likely to visit a GP if they had any oesophageal cancer symptoms