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Public Health England


Be Clear on Cancer

THE CHALLENGE

Britain’s embarrassment or inability to recognise cancer symptoms has made our cancer survival rates the lowest in Europe. PHE needed to educate niche audiences on the key signs and symptoms of cancer and encourage people to go and see their GP.

WHAT WE DID

We recruited and trained former cancer sufferers to go out and talk to over 50s about signs and symptoms to look out for. We used real people with real stories to humanise our message.

1M

engagements

92%

more likely to visit a GP if they had any Oeseophegeal cancer symptoms

1 in 6

visited GP as a result of engagement

PUBLIC HEALTH ENGLAND


BE CLEAR ON CANCER