1800
A premium social strategy
Telling an authentic brand story by reimagining existing content.
1800 isn’t just any old tequila. Its legacy as a super-premium 100% Weber blue agave distilled spirit with a 220-year heritage has earned it an enviable reputation among premium partygoers, but also the coveted title as the world’s most awarded tequila family. Despite this, compared to its competition, the brand is relatively unknown, leading to us being asked to help grow its social following and general brand awareness while being cost-effective. Our solution: Bring this hidden gem to the world through a global social strategy that repurposed existing creative and used Instagram reels to facilitate paid and generated content streams.
1800
A premium social strategy
Telling an authentic brand story by reimagining existing content.
1800 isn’t just any old tequila. Its legacy as a super-premium 100% Weber blue agave distilled spirit with a 220-year heritage has earned it an enviable reputation among premium partygoers, but also the coveted title as the world’s most awarded tequila family. Despite this, compared to its competition, the brand is relatively unknown, leading to us being asked to help grow its social following and general brand awareness while being cost-effective. Our solution: Bring this hidden gem to the world through a global social strategy that repurposed existing creative and used Instagram reels to facilitate paid and generated content streams.