Perrier

Townhouse takeover

To launch Société Perrier as the ultimate cocktail mixer, we transformed a London Georgian Townhouse into a time travel portal.

The challenge: Perrier’s brand positioning is daring, cutting edge and elegant. But the brand needed to improve preference levels, and engage a younger demographic.

What we did: To launch Société Perrier as the ultimate cocktail mixer, we transformed a London Georgian Townhouse into a time travel portal. Then we took guests on a theatrical journey through the brand’s history.

Experiential marketing

Perrier

Townhouse takeover

To launch Société Perrier as the ultimate cocktail mixer, we transformed a London Georgian Townhouse into a time travel portal.

The challenge: Perrier’s brand positioning is daring, cutting edge and elegant. But the brand needed to improve preference levels, and engage a younger demographic.

What we did: To launch Société Perrier as the ultimate cocktail mixer, we transformed a London Georgian Townhouse into a time travel portal. Then we took guests on a theatrical journey through the brand’s history.

Experiential marketing