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Perrier Townhouse Takeover

Take a journey through time

Press and blogger events can sometimes be dry old affairs. But add a splash of experiential colour and fizz, and guests will soon be singing your praises.

Perrier’s brand positioning is daring, cutting edge and elegant. But the brand needed to improve preference levels, and engage a younger demographic.

To launch Société Perrier as the ultimate cocktail mixer, we transformed a London Georgian Townhouse into a time travel portal. Then we took guests on a theatrical journey through the brand’s history.
Pop-up events offer a powerful platform to engage your target audience and create buzz. High event attendance from key press, bloggers and influencers and widespread media coverage in targeted titles and websites - and plenty of great new friendships - forged over Perrier inspired cocktails helped us achieve great results for this campaign.