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Perrier Townhouse Takeover

Take a journey through time

Press and blogger events can sometimes be dry old affairs. But add a splash of experiential colour and fizz, and guests will soon be singing your praises.

What an incredible tour through cocktail and Perrier history! Being put in the middle of all these amazing scenarios has been such good fun, I’ve only stopped taking pictures long enough to sip my delicious cocktails.
Perrier Townhouse Takeover competition winner

Perrier’s brand positioning is daring, cutting edge and elegant. But the brand needed to improve preference levels, and engage a younger demographic.

To launch Société Perrier as the ultimate cocktail mixer, we transformed a London Georgian Townhouse into a time travel portal. Then we took guests on a theatrical journey through the brand’s history.

Donning wigs and fancy dress as they went, guests were led through a 1900s saloon and a 1970s Studio 54 disco by our very own Dr Perrier character. The final destination was a new era molecular mixology bar for extreme cocktail-making masterclasses.

Pop-up events offer a powerful platform to engage your target audience and create buzz. High event attendance from key press, bloggers and influencers and widespread media coverage in targeted titles and websites - and plenty of great new friendships - forged over Perrier inspired cocktails helped us achieve great results for this campaign.

Perrier Townhouse Takeover
Perrier Townhouse Takeover
Perrier Townhouse Takeover

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Dig deeper into the detail of our Boursin Sensorium work by requesting access to our results-focused evidence case study. Due to the confidential nature of this report, access is restricted. 

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