Press and blogger events can sometimes be dry old affairs. But add a splash of experiential colour and fizz, and guests will soon be singing your praises.
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What an incredible tour through cocktail and Perrier history! Being put in the middle of all these amazing scenarios has been such good fun, I’ve only stopped taking pictures long enough to sip my delicious cocktails.
Perrier Townhouse Takeover competition winner
Perrier’s brand positioning is daring, cutting edge and elegant. But the brand needed to improve preference levels, and engage a younger demographic.
What we did
To launch Société Perrier as the ultimate cocktail mixer, we transformed a London Georgian Townhouse into a time travel portal. Then we took guests on a theatrical journey through the brand’s history.
How we did it
Donning wigs and fancy dress as they went, guests were led through a 1900s saloon and a 1970s Studio 54 disco by our very own Dr Perrier character. The final destination was a new era molecular mixology bar for extreme cocktail-making masterclasses.