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PAMPERS


World of Babies

THE CHALLENGE 

Pampers understands every stage of a baby’s development and carefully designs its nappies to meet each stage. Our challenge was to translate this knowledge and expertise into high-quality experiential events.

WHAT WE DID

Using award-winning ‘walk-through’ live experiences, parents experienced the world from their baby’s perspective in magical over-sized worlds. Inspired by Pampers’ own research, we brought baby insights to life in a memorable and meaningful way. Giant toy trains and caterpillars toured key supermarkets and shopping centres nationally, where parents and toddlers could explore imaginative discovery pods. Having won their hearts, turning their minds to buying nappies was then child’s play.

250K

visitors

70%

conversions

75%

word of mouth reached
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PAMPERS


WORLD OF BABIES