World of Babies
Pampers understands every stage of a baby’s development and carefully designs its nappies to meet each stage. Our challenge was to translate this knowledge and expertise into high-quality experiential events.
WHAT WE DID
Using award-winning ‘walk-through’ live experiences, parents experienced the world from their baby’s perspective in magical over-sized worlds. Inspired by Pampers’ own research, we brought baby insights to life in a memorable and meaningful way. Giant toy trains and caterpillars toured key supermarkets and shopping centres nationally, where parents and toddlers could explore imaginative discovery pods. Having won their hearts, turning their minds to buying nappies was then child’s play.