We gave NCA’s guests the full VIP treatment from the moment they touched down in Melbourne, including their travel, hotel and match-day experience. We created an easy-to-use Club Room app with a map to help visitors navigate the venue, a detailed itinerary, and an augmented reality table footy game. Presenters Sarah Jones and Yvonne Sampson from Fox Sports reported live from the marquee, with Sarah MC’ing a star-studded panel of journalists and sports presenters. Our high profile guests included sporting celebrities and current and ex-Olympians. We also offered attendees a host of highly-entertaining activities, including a green screen photo opportunity (putting them at the heart of the on-pitch action), a Bathurst race car experience and a pamper station. To tickle the taste buds, trendy entrees were served up: roaming oyster shuckers, espresso martinis on tap and post-match cocktails. All enjoyed in the opulence of the Club Room, of course: the ultimate sports entertainment hub.