New World Stars of Starship
Little gardens
An emotive two-day “Little Garden Stars of Starship” event was hosted by Jason Kerrison, Jason Faa’foi and the breakfast show presenters.
The challenge: New World is a proud five-star sponsor of national children’s charity the Starship Foundation. The supermarket, which offers its hugely popular Little Garden seedling kits to loyal customers, wanted to find a way to bring the joy of gardening, plants and the environment to children at Starship’s children’s hospital. We needed to ensure the campaign message would thrive beyond a single activation by creating a feeling of happiness that would transcend the live brand experience and live on through compelling, highly shareable content.
Results:
250K video views
3x higher engagement than targeted
30 children took part in the experience
New World Stars of Starship
Little gardens
An emotive two-day “Little Garden Stars of Starship” event was hosted by Jason Kerrison, Jason Faa’foi and the breakfast show presenters.
The challenge: New World is a proud five-star sponsor of national children’s charity the Starship Foundation. The supermarket, which offers its hugely popular Little Garden seedling kits to loyal customers, wanted to find a way to bring the joy of gardening, plants and the environment to children at Starship’s children’s hospital. We needed to ensure the campaign message would thrive beyond a single activation by creating a feeling of happiness that would transcend the live brand experience and live on through compelling, highly shareable content.
Results:
250K video views
3x higher engagement than targeted
30 children took part in the experience