Bravo, the premier lifestyle and entertainment brand, launched a nationwide search for a New Zealand host – an individual that would be perfectly-placed to represent Bravo locally, and have a regular presence on the channel. The network called on Because to create and produce a spectacular announcement event epitomising the Bravo brand that would build intrigue and excitement around the identity of the new host.
Because needed to find a way to successfully bring together key media, influencers and Bravo executives to celebrate and reveal the winner of the local host search with a memorable and magical event. The challenge was to bring in simple yet effective elements to engage with the audience and create a buzz. The announcement needed to feel truly remarkable – a fitting finale at the culmination of a successful search.
