NBC Bravo
Content marketing strategies that connect
A flash cocktail event that married the best of Hollywood glamour with fresh New Zealand style.
The challenge: Bravo is a popular television channel in New Zealand that’s owned by NBCUniversal, and which focuses mostly on pop culture, design, food, and glamour. They launched a nationwide search for a new host for their channel. Once they had found their presenter – they needed to share the news with their clients, advertisers and the rest of the country. This deserved to be a spectacular announcement event, something that was fresh, engaging, and which suited the Bravo flavour. However, the brief to the Because team didn’t end there: the Bravo team also wanted to use this event to drum up hype around the channel, and the fact that they were creating more powerful local content to get advertisers even more excited about the channel. And lastly, the guestlist required all the right names besides the all-important clients; from key media and trending influencers, through to industry experts and C-suite executives.
NBC Bravo
Content marketing strategies that connect
A flash cocktail event that married the best of Hollywood glamour with fresh New Zealand style.
The challenge: Bravo is a popular television channel in New Zealand that’s owned by NBCUniversal, and which focuses mostly on pop culture, design, food, and glamour. They launched a nationwide search for a new host for their channel. Once they had found their presenter – they needed to share the news with their clients, advertisers and the rest of the country. This deserved to be a spectacular announcement event, something that was fresh, engaging, and which suited the Bravo flavour. However, the brief to the Because team didn’t end there: the Bravo team also wanted to use this event to drum up hype around the channel, and the fact that they were creating more powerful local content to get advertisers even more excited about the channel. And lastly, the guestlist required all the right names besides the all-important clients; from key media and trending influencers, through to industry experts and C-suite executives.