Nature Valley
Sampling campaign
Because activated in 6 areas around London over 6 days to align with Nature Valley’s TV adverts.
The challenge: With the relaunch of Sweet and Salty Nut Peanut and the UK launch of Nut Butter Peanut bars, Nature Valley needed to build brand equity and focus on their above the line message: “We believe that everything starts with good ingredients”.
Results:
91K samples given
100K approaches
100K affinity samples given
Nature Valley
Sampling campaign
Because activated in 6 areas around London over 6 days to align with Nature Valley’s TV adverts.
The challenge: With the relaunch of Sweet and Salty Nut Peanut and the UK launch of Nut Butter Peanut bars, Nature Valley needed to build brand equity and focus on their above the line message: “We believe that everything starts with good ingredients”.
Results:
91K samples given
100K approaches
100K affinity samples given