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MACALLAN


The RESIDENCE

 

THE CHALLENGE

We were tasked with increasing awareness among younger affluent males by educating them on The Macallan 1824 Series and its premium credentials making it the number one luxury spirit.

WHAT WE DID

For two nights only, we transformed illustrious London venue Two Temple Place into The Macallan Residence, for a ticketed sensory tour through the Macallan 1824 series. 

700

event attendees

28%

increase in Facebook likes

6.3M

PR amplification
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MACALLAN


THE RESIDENCE