The challenge

We were tasked with increasing awareness of The Macallan 1824 Series, and its premium credentials, amongst a highly discerning group of young, affluent males in London.

The idea 

The Macallan is the number one luxury spirit. We wanted to create a truly immersive and memorable brand experience that brought our audience into the opulent world of this distinguished malt scotch whisky brand.

The solution

Welcome to The Macallan Residence, a temporary HQ set up for a fine few at one of London's most prestigious venues, Two Temple Place.

The ticketed event unlocked a sensory tour through The Macallan 1824 Series, and several carefully handpicked, exclusive partnerships gave 


guests a true taste of the finer things in life that go hand in hand with a Macallan single malt.

An expert mixologist gave the select few a masterclass in creating the ultimate whisky cocktail. Artisan du Chocolat hosted unique chocolate-pairing sessions. Esquire magazine offered exclusive stylist insights, and personalised stationery was available from Smythson.

Making it extraordinary 

The Macallan Residence wasn’t just about introducing guests to The Macallan Series, it was about introducing them to the Macallan lifestyle.

The illustrious venue, curated partnerships and limited tickets available to purchase, combined to create an exclusive event that gave visitors the chance to live in the opulent single-malt world, if only for a night.

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