THE MACALLAN


The MACALLAN RESIDENCE

 

The challenge

We were tasked with increasing awareness amongst younger affluent males in London by educating them on The Macallan 1824 Series and its premium credentials making it the number one luxury spirit.

The idea 

From the distinctive aroma of The Macallan 1824 Series, to how it plays on the palate, we delivered a truly immersive and luxurious brand experience. The Macallan Residence delivered an ambiance of opulence in a discreet, intimate setting to maximise PR with the right brand partnerships. 

The solution

Two Temple Place, William Waldorf Astor’s ‘hidden gem’ and one of London's most prestigious venues provided the oak-panelled, stained glass setting for the two-night, ticketed event.

Making it extraordinary 

Upon arrival, guests were issued The Macallan Residence branded keys to 'unlock' the evening. Once inside, guests were treated to the perfect serve with a demonstration from the legendary Wayne Collins on how to make the perfect Old Gold. The evening also offered hand-crafted chocolate pairings, bespoke tailoring and fashion advice from GQ. A pop-up retail shop was stocked the full range of The Macallan. All guests received a goody bag on exit featuring luxury products provided by our partners from the residence.

700

event attendees

28%

increase in Facebook likes

6.3M

PR amplification
mac

THE MACALLAN


THE MACALLAN RESIDENCE