For those that love style and good taste, The Macallan is the malt scotch whisky of choice. Our job was to introduce more discerning consumers to this very special brand.
For two nights only, we transformed illustrious London venue Two Temple Place into The Macallan Residence, for a ticketed sensory tour through the Macallan 1824 series.
During two hours of tantalising treats, guests enjoyed carefully-curated fashion, food and style experiences, whilst savouring a range of Macallan’s single malts and whisky cocktails.
Pop-up events offer a powerful platform to engage your target audience and create buzz. This experience enlightened taste buds, educated noses and inspired iconic style choices – unlocking the very essence of The Macallan brand story.
Experiential, digital & social
Dig deeper into the detail of our Boursin Sensorium work by requesting access to our results-focused evidence case study. Due to the confidential nature of this report, access is restricted.
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