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LEGO Family Roadshow

Want to come for a play date?

Three experiential events in one. This pioneering multi-brand roadshow offered something for the whole family – boys, girls, toddlers and parents.

LEGO's key challenge was to immerse kids in the world of Chima, Duplo and Friends. They needed a highly engaging multi-brand roadshow-style event that increased sales and recruited members to the LEGO Club.

We immersed parents and kids in the worlds of LEGO Chima, LEGO Friends and Duplo. What better way to explore and discover the wonder of LEGO?

125K
Visitors
1.2M
Opportunities to see
7.5%
Conversion

And thousands and thousands of big smiles on happy little faces. Find out how to use travelling roadshows to maximise the impact of your next campaign.