LEGO

Family roadshow

Our travelling play-zone brought families together in the immersive LEGO worlds of Chima, Friends and Duplo.

The challenge: LEGO needed to immerse kids in the world of Chima, Duplo and Friends. They wanted a highly engaging multi-brand roadshow-style event that increased sales and recruited members to the LEGO Club.

What we did: Our travelling play-zone brought families together in the immersive LEGO worlds of Chima, Friends and Duplo. The result? Thousands of children – young and old – reconnected with a timeless brand.

Experiential marketing

LEGO

Family roadshow

Our travelling play-zone brought families together in the immersive LEGO worlds of Chima, Friends and Duplo.

The challenge: LEGO needed to immerse kids in the world of Chima, Duplo and Friends. They wanted a highly engaging multi-brand roadshow-style event that increased sales and recruited members to the LEGO Club.

What we did: Our travelling play-zone brought families together in the immersive LEGO worlds of Chima, Friends and Duplo. The result? Thousands of children – young and old – reconnected with a timeless brand.

Experiential marketing