LEGO


FAMILY ROADSHOW

 

The challenge

LEGO needed to immerse kids in the world of Chima, Duplo and Friends. They wanted a highly engaging multi-brand roadshow-style event that increased sales and recruited members to the LEGO Club.

 

WHAT WE DID

Our travelling play-zone brought families together in the immersive LEGO worlds of Chima, Friends and Duplo. The result? Thousands of children - young and old – reconnected with a timeless brand.

 

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Because are experience makers, brand activators and content creators.
For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions.

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