Three experiential events in one. This pioneering multi-brand roadshow offered something for the whole family – boys, girls, toddlers and parents.
LEGO's key challenge was to immerse kids in the world of Chima, Duplo and Friends. They needed a highly engaging multi-brand roadshow-style event that increased sales and recruited members to the LEGO Club.
What we did
We immersed parents and kids in the worlds of LEGO Chima, LEGO Friends and Duplo. What better way to explore and discover the wonder of LEGO?