LEGO needed to immerse kids in the world of Chima, Duplo and Friends. They wanted a highly engaging multi-brand roadshow-style event that increased sales and recruited members to the LEGO Club.
WHAT WE DID
Our travelling play-zone brought families together in the immersive LEGO worlds of Chima, Friends and Duplo. The result? Thousands of children - young and old – reconnected with a timeless brand.
Because are experience makers, brand activators and content creators. For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions.
