LEGO


FAMILY ROADSHOW

 

THE CHALLENGE

LEGO needed to immerse kids in the world of Chima, Duplo and Friends. They wanted a highly engaging multi-brand roadshow-style event that increased sales and recruited members to the LEGO Club.

WHAT WE DID

Our travelling play-zone brought families together in the immersive LEGO worlds of Chima, Friends and Duplo. The result? Thousands of children - young and old – reconnected with a timeless brand.

125K

visitors

1.2M

opportunities to see

7.5% 

conversion
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LEGO


FAMILY ROADSHOW