Jose Cuervo tasked us with refreshing its bank of visual assets for use on the brand’s social and beyond. Teaming up with Capture, our newly launched creative content arm, we devised a content shoot strategy to deliver maximum impact. Using multiple camera setups across nine locations over three days, we captured dynamic footage, B-roll, BTS content, stills and more. The result? A comprehensive and cohesive bank of visual assets that truly captured the vibrant spirit of Jose Cuervo.

Building on the success of creating a cohesive global brand identity and managing its social presence, Jose Cuervo asked us to refresh its bank of visual assets for use on the brand’s socials and across other media touchpoints. Together with Capture, our new creative content arm, we set out to ensure the longevity and adaptability of these assets, while reinforcing Jose Cuervo’s status as the cool, authentic, premium tequila.

Knowing that set-ups are often the most time-consuming part of a shoot, our strategic approach was to capture the content in a variety of ways using multiple setups to maximise the amount of unique assets created. Our concept, Creative Connection, blended a striking visual aesthetic with authentic moments that worked together to evoke the vibrant energy of the brand. The shoot took place over three days across nine meticulously crafted locations, utilising multiple camera setups, dynamic camera rigs, BTS footage, B-roll content shot on iPhone, high-calibre stills and more.

Creating the Connection

Not only did we deliver a visual feast of content to set Jose Cuervo up for a good couple of years, but we also showed the need (and solution) for content creation that’s both budget-friendly and high-production.

Results:
A versatile bank of visual content for a global icon.

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