Jaffa Cakes
Be what you want to be
A mixed-reality campaign that helped Jaffa sell like hotcakes.
McVitie’s Jaffa Cakes was set to launch its first TV ad since 2006, and we were tasked with bringing the creative message: ‘Be what you want to be’ to life online. Our approach was to create a seamless multi-channel experience that connected all creative. Powered using our pioneering tech, virtual tokens, we created a bespoke at-home augmented reality experience that engaged and rewarded ‘Jaffanatics’ in a brand-new way.
Jaffa Cakes
Be what you want to be
A mixed-reality campaign that helped Jaffa sell like hotcakes.
McVitie’s Jaffa Cakes was set to launch its first TV ad since 2006, and we were tasked with bringing the creative message: ‘Be what you want to be’ to life online. Our approach was to create a seamless multi-channel experience that connected all creative. Powered using our pioneering tech, virtual tokens, we created a bespoke at-home augmented reality experience that engaged and rewarded ‘Jaffanatics’ in a brand-new way.