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Huda Beauty Star-Studded Pop-Up

Welcome to Dubai's hottest VIP beauty event

With over 25 million Instagram followers and more than 2 million YouTube subscribers, Huda Kattan is without a doubt a social phenomenon. Her celeb fans include the Kardashians, Jennifer Lopez and scores of other A list stars. Her blog Huda Beauty is #1 in the Middle East and Top 20 worldwide. The Because team made the top beauty influencer shine even brighter by delivering an activation for her brand at Beauty Pop, Dubai’s beauty event of the year.

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Each year, international and regional celebrities, in-demand beauty influencers, bloggers and retailers come together to celebrate all things beauty at Beauty Pop, a leading beauty festival in the Middle East. The three-day event is packed full of the top beauty brand activations, masterclasses and inspirational talks. As a major sponsor, Huda Beauty had a prime position in the activation hall to engage with consumers. With Huda herself taking part in a beauty panel and making an appearance of the stand, the expectations were high.

Because Dubai worked closely with Huda’s team to develop an on-point activation that was both stylish and functional. Complimentary eye make-overs saw skilled make-up artists using Huda Beauty’s iconic palettes and range of lashes to give visitors up to date looks for this season. We designed the stand look and feel to match the premium and fashionable brand, managed the production and delivery as well as the live event.

Because brought an online brand to life and delivered an activation for a top beauty influencer and blogger. We facilitated the founder’s appearance and helped fans connect with Huda Beauty’s brand.