Huda Beauty

Star-studded pop up

We worked closely with Huda’s team to develop an on-point activation that was both stylish and functional.

The challenge: Huda Beauty was a major sponsor of Beauty Pop, a three-day beauty festival offering beauty brand activations, masterclasses and inspirational talks.  They needed to find an innovative way to engage with consumers and maximise the impact of Huda appearance at a key beauty panel.

The challenge: We worked closely with Huda’s team to develop an on-point activation that was both stylish and functional. Complimentary eye make-overs saw skilled make-up artists using Huda Beauty’s iconic palettes and range of lashes to give visitors up to date looks for this season. We designed the stand look and feel to match the premium and fashionable brand, managed the production and delivery as well as the live event.

Experiential marketing

Huda Beauty

Star-studded pop up

We worked closely with Huda’s team to develop an on-point activation that was both stylish and functional.

The challenge: Huda Beauty was a major sponsor of Beauty Pop, a three-day beauty festival offering beauty brand activations, masterclasses and inspirational talks.  They needed to find an innovative way to engage with consumers and maximise the impact of Huda appearance at a key beauty panel.

The challenge: We worked closely with Huda’s team to develop an on-point activation that was both stylish and functional. Complimentary eye make-overs saw skilled make-up artists using Huda Beauty’s iconic palettes and range of lashes to give visitors up to date looks for this season. We designed the stand look and feel to match the premium and fashionable brand, managed the production and delivery as well as the live event.

Experiential marketing